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FAQ
The WriteShop offers outsourced communication solutions to companies
that lack the time, resources, or expertise to make communications a strategic
advantage. We usually work on a project-by-project basis, so there’s
no retainer fee or long-term commitment.
What kinds of companies or organizations
does The WriteShop work with?
We have worked with companies and nonprofit organizations of all sizes,
but we specialize in working with small- to medium-sized businesses that
can benefit greatly from our marketing and public relations expertise,
but don’t need or want to hire a high-priced ad agency, as well
as large companies with short-handed communications staffs.
What sorts of projects can The WriteShop help me with?
The WriteShop is able to help with almost any project that needs to
communicate your company’s message. First, we are available on a
consulting basis to help you determine what messages you should be sending,
as well as what media best suits your needs. We also help create communications
materials from start to finish, or you can bring us in at any stage of
the project to help complete it.
These projects include:
• Brochures. Every business needs marketing brochures.
We create copy that explains your product or service in language that
your prospect can understand and relate to. Our design partners can ensure
that your brochures look classy and professional.
• Newsletters/Custom Publications. We create newsletters
or custom publications that leverage your company’s expertise to
develop useful, educational content that will attract readers —
and boost sales. A custom-published newsletter or publication can showcase
your products, services, community involvement, and expertise.
• Trade articles. We write case-study articles
about your business or organization and place them in industry publications
and on industry Web sites, heightening awareness of your company and your
successes.
• Mainstream media attention. We can help your
company get media attention, pitching stories and creating press releases
with our expert formula that gets results. These projects can be paid
for on a performance or fixed-fee basis.
• Case studies. We can create one of the most powerful
marketing tools available by writing case histories based on the successes
you’ve had with former clients.
• Direct mail. We can help generate interest in
your services through targeted direct mail campaigns, including letters,
postcards, and entire direct mail packages.
• Web site content. The WriteShop develops customized
content to help meet the specific goals of your Web site — selling
products, educating your prospects, or branding your business.
The WriteShop is also available to help with a number of other types of communication projects. Please contact us if you’d like to find out more about any of the services listed above, or if you have another type of project that may benefit from our expertise.
If I hire The WriteShop, whom will I
be working with?
No project is handed off to a beginner at The WriteShop. The firm’s
owner, Nancy Jackson, who has
worked as a professional communicator since 1997, oversees every project.
She has developed communications materials for companies in a number of
industries, including healthcare,
technology, education, travel and hospitality, and economic development.
With experience as a staff writer, editor, freelance writer, public relations
consultant, and college writing instructor, Nancy has the skills to make
your communications project a success. When projects require additional
expertise, Nancy partners with other communications professionals in her
extensive network, including writers, designers, photographers, and others.
How does The WriteShop charge for its services?
We work on a project basis, with all prices quoted in advance. Our fees
vary depending on the scope of the project and the role that you want
us to play in it, but they are always competitive with the local market.
In fact, because we are a small shop and avoid the high overhead costs
of an agency, working with us can often get you agency-quality work without
the high prices.
Why should I hire The WriteShop?
Aside from our track record of success and our particular expertise in helping companies communicate better, The WriteShop is also genuinely committed to improving your bottom line. Our passion is helping businesses succeed, and we do this by communicating their value to the people who need to know. We make it our priority to learn as much as possible about our clients and their businesses, tailoring every word we write, every recommendation we make, to meet their particular goals and move them closer to gaining more clients and greater success.
Rather than hiring a full-time staff member to undertake infrequent communications
projects, or piling more work on an already overloaded staff, hiring The
WriteShop gives you the flexibility to pay only for what you need, without
inflated agency prices. There’s never any pressure to buy a whole
suite of products when all you want is one well-written brochure. The
WriteShop’s intimate size is another reason clients enjoy working
with us — we’re able to offer individual attention and a personal
touch that is hard to match. Even after your project is complete, we remain
your allies — don’t be surprised if we call you out of the
blue just to pass along a new tip that we think might help you out, or
to let you know of a new opportunity that might benefit your business.
We offer the benefits of an expert outsource firm, but our service feels
like we’re simply members of your own team.
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Copyright 2005 The WriteShop
P.O. Box 1083
Florence, AL 35631
Phone: (256) 768-2303
Fax: (800) 536-9475
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